At and Through

1)When we are looking AT something, we are looking for STYLE. When we are looking THROUGH something we are looking for CONTENT.

AT provides the reader/looker with Ethos because of style/type/illustration etc. It proves whether or not you are credible and credibility depends on how you put something together.

THROUGH is what is going on underneath the AT. THROUGH makes you focus and to get THROUGH you have to see AT.

2) UGH oh boy oh boy oh boy. I remember this article from DTC 475 and NOTHING...I tell you NOTHING I have ever read in the history of academic readings has bothered me MORE than the following sentence from this article; "He is not being brief to be brief but as a short way of being long" (141). UHM?! I will let it go this time, but this little sentence always bothered me.

ANYWAY - THE C-B-S model is the Clarity-Brevity-Sincerity model. The author is arguing that words are THINGS and just like any object, can be obscured, destroyed and misconstrued if used improperly. This article gives readers the "know-how" on using words to effectively and efficiently convey a message.

"The C-B-S model of communication has, then, an economic basis- the economics of stuff" (138)..

According to the author, the C-B-S model works something like this: "[the C-B-S model]...is based on the exchange of goods, of physical stuff. Words are like things and ideally should BE things. You have a message that you want to send to someone else. It must be clear: you don't want the wrapping to obscure the stuff. It must be brief. You don't want to waste anybody's time. That's why UPS delivery persons run from the truck to your door. And you must be sincere. You must not, that is, have any designs on anybody, try to persuade them of anything. You must say exactly what you mean, neither more nor less. You owe the whole truth to everybody" (137).

Works Cited

"An Alphabet That Thinks." 131-56. Print.